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Social Studies: Team Epic Digital Strategist Caity Kauffman On Staying Ahead Of The Curve

Best social media advice: Always know what your objectives are. I believe a lot of people are on social media because they think, ‘Everyone’s here; we need to be here, too.’ You have to work backwards when you are building a social media strategy. Figure out where you want to be and figure out how you want to get there rather than just jumping on board. Biggest challenge of social media: The evolution of it. It moves very quickly. There’s so much of it that’s uncharted. I was reading a story about the legal ramifications of joke-stealing on Twitter. The space is so far ahead of our legal system, which is becoming a problem. The legal system needs to catch up to this industry. The rules change on you every day, and that’s what you have to stay on top of.

Read the full story from Sports Business Daily here.

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