June 25, 2015
Some of the Tampa Bay Lightning's biggest victories during the Stanley Cup run unfolded on Twitter.
Banter with a "social media troll" in mid-May received kudos from Sports Illustrated. A Twitter exchange with Jimmy Fallon earned a shoutout on the "The Tonight Show."
The woman behind the tweets, Social Media and Digital Marketing Manager Caity Kauffman, is moving on to Team Epic, a Connecticut-based sports marketing, hospitality management consulting firm.
In Kauffman's two years with the Lightning, the team's Facebook and Twitter followers have doubled. Its Instagram followers have grown from 24,000 to 155,000.
Kauffman spoke to TBBJ just before she heads north this weekend — "driving me, my cats and a suitcase and that’s it," as she put it.
Read the full interview with the Tampa Bay Business Journal here.
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