November 1, 2016

After my first season at the Tampa Bay Lightning, I had lunch with a 20-something dude who hoped to work for a team in the same role as mine: social media. In the mean time, he was working as a bartender. His strategy was to keep working at the bar until his dream job...

October 1, 2016

"Witty and wise beyond her years, the Tampa Bay Lightning/Amalie Arena social media director makes following hockey hip. She shares the professional but also the personal in a very winning way with tweets like this one: “Just got a FB message from a rando saying hello...

May 9, 2016

I find it interesting many of my Millennial peers dislike being managers.

Perhaps because the typical Millennial mindset is generally assumed to be self-involved and every-man-for-himself. And yes, in many ways, having direct reports is a very selfless enterprise....

May 9, 2016

Caity Kauffman likes to surprise people.

The 25-year-old social media and digital marketing manager for the Tampa Bay Lightning admits there are challenges to being a woman working in professional sports — but she's up to the task.

She says she's never had a problem at t...

May 9, 2016

Best social media advice:
Always know what your objectives are. I believe a lot of people are on social media because they think, ‘Everyone’s here; we need to be here, too.’ You have to work backwards when you are building a social media strategy. Figure out where you...

June 25, 2015

Some of the Tampa Bay Lightning's biggest victories during the Stanley Cup run unfolded on Twitter.

Banter with a "social media troll" in mid-May received kudos from Sports Illustrated. A Twitter exchange with Jimmy Fallon earned a shoutout on the "The Tonight Show."

The...

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