HI, I'M CAITY.
Technology and marketing invigorate me like nothing else. I've spent the last decade of my career obsessively curious about the wild west of digital and how its changing the world.
I work at Endeavor, a global marketing agency headquartered in New York City, and oversee Fortune 500 clients across national and global marketing and advertising, digital and social strategy, and communications.
I'm agile and energized when working cross-functionally - an important skill to have in a world where digital has seeped into every function of business. I'm a passionate strategist with a technology-focused lens and I have an unwavering ambition to pick up new skills.
I love my career but have other hobbies, too. I insist on eating tacos at least once a week, own two very large Siamese cats named Steven and Adam, I use AP Style in text messages and my favorite poet is Charles Bukowski.
Thanks for stopping by!
HERE'S WHAT I BELIEVE.
I believe you should always be kinder than necessary. That there isn't a problem that Google, a strong cup of coffee and a relentless curiosity can't solve. I believe that there are always ways to make process more efficient with digital, but there's certain things we should keep old school like hardcover books and taking the scenic route.
I always speak my mind and don't hesitate to admit when I'm wrong or ask tough questions.
Clementine Paddleford once said, "Never grow a wishbone where your backbone ought to be."
I can guarantee you I've never made a wish without making a game plan, first.
My Roles & Responsibilities
SENIOR DIRECTOR, ENDEAVOR GLOBAL MARKETING
May 2017 - present
Senior strategy, client counsel, program oversight and execution across integrated marketing & communications programs spanning FinTech, QSR, luxury auto, entertainment, sports, sponsorships. Oversee account teams of 10+ strategists, account managers and community managers spanning from coordinator to senior manager managing cross-functional clients inclusive of planning, creative, media, experiential, talent representation and owned/operated properties.
- Visa global content, digital & social strategy, communications and influencer marketing
- Audi Sponsorship & Experiential AOR | influencer marketing & content development
- Papa Johns International creative and social media agency AOR (social, strategy, creative)
- Endeavor Global Marketing corporate communications - social
DIRECTOR, DIGITAL STRATEGY AT MKTG
July 2015 - April 2017
Develop and grow deeper relationships between consumer, brand and property through strategic sponsorship positioning and brand voice, content, marketing and activation within the NBA, NHL, PGA, NCAA, NFL, tennis, rugby and other various sport and entertainment property sponsorships.
Analyze data and consumer trends to develop insight-driven campaigns, strategy and activation.
Technology account lead for DevOps/API initiatives, with a focus in mobile. Oversees two mass market, national technology platform partnership in the enertainment industry for a Fortune 500 TelComclient.
Manage digital team of 15+ across social, digital, content development, influencer marketing, paid media and other key services.
Lead and develop internal growth and innovation lectures/exercises, with focus on industry disruption, psychology and consumer behavior.
Act as internal advocate for digital across all verticals and influence stakeholders across the agency for digital opportunities.
DIGITAL MARKETING MANAGER AT TBSE
September 2013 - June 2015
Social and digital marketing lead for the Tampa Bay Lightning (NHL), Tampa Bay Storm (AFL), Amalie Arena, TampaBaySports.com. Develop brand voice/strategy and oversee implementation across all digital platforms. Manage 20+ social platforms and six-figure digital marketing budgets.
Increased digital/social/online hockey ticket sales by over seven figures year-over-year by implementing new marketing strategy and pixel methodologies.
Drove innovation across social platforms encompassing content, brand voice, digital video and team coverage. Became first NHL team to drive ticket sales through social media advertising.
Collaborated with all facets of the TBSE business including inside sales, marketing, sponsorship, PR, community relations and operations to create cohesive online presence and strategy.
Content and strategy covered by Forbes, AdWeek, Sports Business Journal and The Tonight Show with Jimmy Fallon.
2010 - 2013
O'Connell & Goldberg Public Relations, Account Executive | October 2012 - September 2013
Sirius/XM NHL Network Radio, Producer | August 2011 - September 2013
WGCU/NPR/PBS, Reporter & Producer | May 2010 - March 2012
Tricks of the Trade
It's true, I went to #DunkCity (before it was #DunkCity).